A practical guide for the friends, family, partners, coworkers, and loved ones of people who live fragrance-free.

  • Fragrance sensitivity affects approximately 30% of the population, yet the people closest to someone who lives fragrance-free often don't know how to help.

    Most supporters genuinely want to show up — they just don't have a clear starting point. This guide was created to give them one. It covers what fragrance sensitivity actually is, why it matters, and what friends, family, coworkers, and loved ones can do to make a real difference in someone's daily life.

  • The guide covers fragrance sensitivity basics and key terminology, what fragrance-free living actually looks like day to day, how to help at home before and during a visit, how to navigate social settings and public spaces, how to handle fragrance sensitivity in the workplace, language that helps and language that hurts, gift-giving guidance and product swaps, and a further reading section with vetted resources.

  • This guide is for anyone who has someone in their life who lives fragrance-free — a friend, family member, partner, coworker, or loved one.

    It is written for people who are just beginning to understand fragrance sensitivity as well as those who have been trying to help for a while and want to do better.

  • Kynd Alchemy is committed to fragrance sensitivity advocacy beyond our own products. We believe that education — especially for the people surrounding those with sensitivities — creates safer, more inclusive environments for everyone.

    This guide is offered freely as a public resource. No purchase necessary, no strings attached.

  • We share this guide directly via email.

    Providing your information helps us understand who is using this resource and continue developing thoughtful advocacy materials.