What It Actually Takes to Make a Truly Fragrance-Free Soap
BTS Ana Bello-Elliott BTS Ana Bello-Elliott

What It Actually Takes to Make a Truly Fragrance-Free Soap

Most fragrance-free products are made by brands that treat it like an afterthought — something to check a box, not something to actually design around. The result is formulas that are runny, drying, or still have a strong base odor. And then there's the problem almost no one talks about: cross-contamination. Both the ingredients and how a product is made matter. Here's what we're doing differently.

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Why I Started With a Hand Soap
Ana Bello-Elliott Ana Bello-Elliott

Why I Started With a Hand Soap

We wash our hands an average of seven times a day. That's seven daily exposures to whatever is sitting in that pump bottle on your counter. For people with fragrance sensitivities, that adds up fast — headaches, skin reactions, a scratchy throat that takes hours to go away. It's not dramatic. It's just relentless. So I started there.

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The Fragrance-Aware Retail Guide: Making Shopping Accessible for Everyone
Ana Bello-Elliott Ana Bello-Elliott

The Fragrance-Aware Retail Guide: Making Shopping Accessible for Everyone

Retail environments can be overwhelming for the 1 in 3 people with fragrance sensitivities. Our new Fragrance-Aware Retail Guide provides a respectful, phased approach to making shopping accessible for everyone, without eliminating choice.
Suggested Featured Image Description: A clean, minimalist retail shelf display featuring organized personal care products in soft lighting, emphasizing clarity and a calm shopping environment.

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Navigating a Fragranced World: Why I Started Kynd Alchemy
Ana Bello-Elliott Ana Bello-Elliott

Navigating a Fragranced World: Why I Started Kynd Alchemy

From hidden laundry scents to "plug-ins" in public spaces, the world is saturated with fragrance. We’re sharing why Kynd Alchemy was born out of a need for a truly safe, scent-free sanctuary—not just for skin, but for systemic health.

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