What It Actually Takes to Make a Truly Fragrance-Free Soap
BTS Ana Bello-Elliott BTS Ana Bello-Elliott

What It Actually Takes to Make a Truly Fragrance-Free Soap

Most fragrance-free products are made by brands that treat it like an afterthought — something to check a box, not something to actually design around. The result is formulas that are runny, drying, or still have a strong base odor. And then there's the problem almost no one talks about: cross-contamination. Both the ingredients and how a product is made matter. Here's what we're doing differently.

Read More
Why I Started With a Hand Soap
Ana Bello-Elliott Ana Bello-Elliott

Why I Started With a Hand Soap

We wash our hands an average of seven times a day. That's seven daily exposures to whatever is sitting in that pump bottle on your counter. For people with fragrance sensitivities, that adds up fast — headaches, skin reactions, a scratchy throat that takes hours to go away. It's not dramatic. It's just relentless. So I started there.

Read More